Company of One

Using support to drive intentional growth

Episode Summary

Support-Driven Growth is a business approach aimed at shifting the customer support channel from cost center to critical revenue driver, which makes sense, since support staff are in direct contact with customers, all day, every day. Mo McKibbon leads SDG at Helpscout.

Episode Notes

Support-Driven Growth is a business approach aimed at shifting the customer support channel from cost center to critical revenue driver, which makes sense, since support staff are in direct contact with customers, all day, every day. Mo McKibbon leads SDG at Helpscout.

Sponsored by Freshbooks.